The reputation of companies goes hand in hand with the reputation of their CEO, with the latter gaining more importance each day. Thus, it has become relevant to understand: how can we manage a CEO’s reputation effectively? Find out with us. The reputation of companies goes hand in hand with the reputation of their CEO, …
The CEO’s reputation: how to manage it effectively? Read More »
Discover the work we did in 2021 with APODEMO – Portuguese Association of Market Research Companies. In November, we were challenged by APODEMO to communicate the change in member statutes at national level and to publicize the National Meeting of Associates online. How did we do it? We sent a press release on the amendment of …
It is increasingly important for companies to have a website. Well, we explain below all the reasons that will make you create your company’s website or improve the one you already have. The mirror of your business Websites are one of the most important working tools of every company: they are where services, products, contacts, …
2022 is almost here and, with it, new trends in the world of social media and digital marketing. What to expect from this new year, then? Let’s find out. Over the years, digital marketing has been guided by one rule: if you want to prosper, you must be able to keep up with everything that …
It has become increasingly common for companies to invest in digital marketing campaigns to rethink their business model. But what is digital marketing and how can you use it to make your company go further? Digital marketing is the set of techniques that companies, brands, and individuals use to achieve goals related to the sale …
A podcast is a form of communication that gained relevance over the years, with millions of listeners around the world. Thus, companies also have an opportunity in this format to boost their businesses. There is only one question: how can you do it? Podcasts, which are audio programs that can be listened to at any …
Tourism, considered one of the largest sectors of international trade by the World Tourism Organization, has grown over the past few years. Even with the impact of the pandemic caused by Covid-19, the desire to travel has not disappeared. However, if there was an increase in tourists, on the one hand, the offer also grew …
Are you taking into consideration the possibility of collaborating with an influencer on your next strategy, but you do not know where to start? Get to know the four types of influencers and which one is the best for your communication strategy. Social media changed how brands communicate its products and services. Part of this …
Influencers as a part of the communication strategy Read More »
Today is the beginning of summer and the tendency is to want to relax. However, do not forget social media never stop and a hot topic for your brand can arise at any time. Are you ready to react? We can help. Without knowing at what time something that affects your brand might appear, do …
Clipping, one of the foundations of the press officer profession, is one of several ways to measure and evaluate communication and can have a strategic role in your compny. How? We explain. Clipping is about the selection, collection and analysis of the published news about a company and/or its area of activity in the various …