Case APODEMO – 2021


Discover the work we did in 2021 with APODEMO – Portuguese Association of Market Research Companies.

In November, we were challenged by APODEMO to communicate the change in member statutes at national level and to publicize the National Meeting of Associates online. How did we do it?

We sent a press release on the amendment of the statutes and on the organization of the national meeting of associates and created several bridges with journalists, in order to gain the desired visibility.

The results? In addition to a happy customer (as you can see in his testimony), we got news on the topic, interviews with the LUSA agency and the specialized marketing press and the business press, as well as comments on polls and election results.