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What motivates you to buy or get involved with a brand? There are several types of purchases, and there are...

Internal communication, which is responsible for the communication among employees in an organization, when carried out in a positive and...

Going to a job interview can be almost as terrifying as being interviewed by a journalist. That is why the...

You just created a business and want to spread the word about it, but you don’t know how? It’s undeniable...

The Business Model Canvas is a strategic management tool that allows the development of business models, being, in practice, a...

To say that communication is important in any organizational context is almost reductive when we talk about how essential it...

Sensory marketing is a strategic tool adopted by brands and companies. This article aims to explain why this tool is...

Have you ever heard the word pitch but never knew what it meant for sure? This article will certainly help...