Portugal and the British Markets
Despite being a relatively small island, the United Kingdom continues to have significant economic weight: it is ranked as the sixth largest economy in the…
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Communication B2B and B2C
Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits,…
Brazil and Portugal: cultural differences in business
Internationalizing a business means communicating to the target country and considering cultural and social differences, even in countries with the same language. Take the case…
Export to the Portuguese diaspora
The Portuguese diaspora is present in several countries around the world, so it's only natural that should be target export markets for Portuguese companies. Some…
Seven forms of digital international promotion
With the advance of technology and the increase in global connectivity, seven new types of digital international promotion action have emerged. Find out which ones.…
Top Trends for B2B Communications in 2024
The season for crystal ball gazing is here, and the outlook for 2024 has arrived: The Vice President of Eurocom Worldwide, and director of the…
The wave of audio marketing
All the companies are constantly looking for new ways to reinvent themselves, and audio has become one of the most widely used media since the…
Online shop vs. marketplace: which is the best option?
With the covid-19 pandemic, the growth of e-commerce has established itself as a trend, shops are looking to secure their space online and brands cannot…
For a winning strategy, online or offline branding?
No matter how good your marketing strategy is, there's always a way to iron out a few kinks that will surely improve the results of…
Web 3.0 – The beginning of the new era in the worldwide network
It´s an evolving concept that promises to reshape the way people interact with the Internet. What was once a simple reading network with a limited…