Mike Maynard, MD of Napier in the UK and Deputy Chairman of Eurocom Worldwide, explores why partnering with a B2B PR agency network like Eurocom Worldwide is the best approach…
Despite being a relatively small island, the United Kingdom continues to have significant economic weight: it is ranked as the sixth largest economy in the…
Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits,…
Internationalizing a business means communicating to the target country and considering cultural and social differences, even in countries with the same language. Take the case…
The Portuguese diaspora is present in several countries around the world, so it's only natural that should be target export markets for Portuguese companies. Some…
With the advance of technology and the increase in global connectivity, seven new types of digital international promotion action have emerged. Find out which ones.…
The season for crystal ball gazing is here, and the outlook for 2024 has arrived: The Vice President of Eurocom Worldwide, and director of the…
All the companies are constantly looking for new ways to reinvent themselves, and audio has become one of the most widely used media since the…
With the covid-19 pandemic, the growth of e-commerce has established itself as a trend, shops are looking to secure their space online and brands cannot…
No matter how good your marketing strategy is, there's always a way to iron out a few kinks that will surely improve the results of…