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Clipping, one of the foundations of the press officer profession, is one of several ways to measure and evaluate communication...

Knowledge Management (KM) is the process of creating, selecting, sharing, and effectively using and managing the knowledge within an organization. It...

Identifying and managing the relationship with stakeholders will be a key factor in the success of any organization. But what...

A simple interview has the power to make or break a company and you must be prepared for any type...

Throughout the years, we’ve been watching the constant growth of the digital world. In Portugal, this trend is not an...

Can you still remember what the world was like without technology? It seems like an eternity, but the Internet only...

Social media are not the future, they are the present, and the businesses that use these tools in their favor...

Communication’s importance has been more and more recognized throughout the years. Organizations see in communication a way to grow and...