Online shop vs. marketplace: which is the best option?
With the covid-19 pandemic, the growth of e-commerce has established itself as a trend, shops are looking to secure their space online and brands cannot…
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For a winning strategy, online or offline branding?
No matter how good your marketing strategy is, there's always a way to iron out a few kinks that will surely improve the results of…
Web 3.0 – The beginning of the new era in the worldwide network
It´s an evolving concept that promises to reshape the way people interact with the Internet. What was once a simple reading network with a limited…
Digital Influencers: the new profession of the 21st century
If you have social networks, it is certain that you have already come across a publication of a digital influencer sharing a product or service…
The importance of storytelling for your company
Man has always been driven by narratives, just think of the stories told in cave paintings and how human communication is established in the attribution…
How to catapult a business? Communication is the key
Communication is a broad world. Therefore, we know that when comes the time to decide in which area we should invest it becomes difficult to…
Landing page: what is it and how to create a relevant and effective page?
Landing page is a form of communication widely used in digital marketing and has been assuming great prominence in most digital strategies. It's not worth…
The basic principles of Google Ads
Have you heard about Google Ads? Google's advertising platform (formerly called Google AdWords) allows you to advertise your business online, at the right time, to…
How to manage a crisis on social media?
The task of managing crises on social media is daily and constant. Not every mean comment is a crisis, so you need to always be…
Case Ana Cristina Rosa – 2022
Ana Cristina Rosa decided that she wanted to help everyone who wanted to start in the world of entrepreneurship. This is how he published the…