Social media are not the future, they are the present, and the businesses that use these tools in their favor sell more. This is why these tools are essential in your brand’s strategy. With the right investment and the right action, you can increase your sales, reinforce visibility and be closer to your client. Why …
Communication’s importance has been more and more recognized throughout the years. Organizations see in communication a way to grow and to create and maintain relationships with its stakeholders as clients, employees, partners, among others. However, to communicate is not enough. It is necessary to measure and evaluate communication and the used strategy. Why measure and …
Measure and evaluate communication: everything you need to know Read More »
If the world we live in was getting more digitalized, with this pandemic it’s undeniable that this digitalisation was accelerated. As so, it’s natural that multiple tendencies arise, some of them boosted by the current context. The development of technologies allied to the change of consumer’s experience as well as the change of their relation …
Communication is crucial for the development of your organization. Just like in a car, an organization does not only depend on communication to run, but on a series of parts that makes it function. Therefore, communication is the key when it comes to matters of employees’ motivation, or the company’s reputation. Organizational communication is made …
How to plan the communication of your organization in 2021 Read More »
Internal communication’s effectiveness, which is now understood for bringing benefits to both employees and the company itself, depends on the choice of communication channels. The definition of an internal communication strategy predicts the choice of the channels that will be used by an organization. Therefore, each organization should consider having a mix of communication channels. …
How to choose the best internal communication’s channels for your organization? Read More »
The evolution of the digital world happens in the blink of an eye, something that is already noticed by all. But are you using Instagram to its fullest? It is interesting to realize that the use of social media constantly changes the way we interact and engage. Being at the forefront of new features and …
Instagram from A to Z: new features, tips, and strategy Read More »
It is not new that communication is seen as the poor relative of companies when making annual budgets. Especially in times of trouble and uncertainty, like the one we live in today, whenever a company needs to make cuts, marketing – and communication in particular – appears as the logical scapegoat ready to slaughter. Therefore, …
Five reasons to include communication in your company’s budget for 2021 Read More »
What if you could put together all your company’s social media on one platform? It´s not new that organizations, in their majority, are governed by the well-known proverb “time is money” and nothing better than collecting savings to invest in continuous business evolution. Mark Zuckerberg, founder of one of the oldest social media in the …
Discover how Facebook Business Suite can benefit your business Read More »
Knowing your consumer well and his behavior is a determining factor in the communication strategy of any company. The constant technological evolution, followed by an increasingly competitive market, makes it essential to know what can influence consumer behavior and, depending on these factors, anticipate their attitudes and habits. Knowing how the consumer thinks, acts, and …
What motivates you to buy or get involved with a brand? There are several types of purchases, and there are several ways that a consumer can get involved during the process of purchasing a certain product. The degree of involvement can be decisive and to understand this we will talk about the FCB model and …
The importance of consumer engagement with brands Read More »