Despite being a relatively small island, the United Kingdom continues to have significant economic weight: it is ranked as the sixth largest economy in the world and the second in Europe. Forbes recently ranked it as the sixth “most attractive country for startups” thanks to its skilled workforce, high employment rates, modest business taxes, and …
Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …
Internationalizing a business means communicating to the target country and considering cultural and social differences, even in countries with the same language. Take the case of Brazil and Portugal, where not only mentality separates the two countries. Although both countries speak Portuguese, there are significant differences in vocabulary, grammar and pronunciation. Certain words can have …
Brazil and Portugal: cultural differences in business Read More »
The Portuguese diaspora is present in several countries around the world, so it’s only natural that should be target export markets for Portuguese companies. Some of the main countries where there are significant communities of Portuguese or Portuguese descendants include Brazil, the United States of America, France, Canada and even Venezuela, not forgetting the African …
With the advance of technology and the increase in global connectivity, seven new types of digital international promotion action have emerged. Find out which ones. These are just a few of the new types of digital promotion actions. The ongoing evolution of technology will continue to influence and mould companies’ digital marketing strategies in the …
The season for crystal ball gazing is here, and the outlook for 2024 has arrived: The Vice President of Eurocom Worldwide, and director of the Napier agency in the UK, consulted his colleagues in the global network of agencies, including the Portuguese agency Media em Movimento, to find out what the biggest challenges and, conversely, …
All the companies are constantly looking for new ways to reinvent themselves, and audio has become one of the most widely used media since the pandemic. One of the most effective trends that has emerged in recent years and is gaining more and more ground is audio marketing. This strategy uses sound elements, such as …
With the covid-19 pandemic, the growth of e-commerce has established itself as a trend, shops are looking to secure their space online and brands cannot remain indifferent. However, one of the questions when a brand is starting out in e-commerce is whether to invest in an online shop or operate via marketplace. Choosing between an …
Online shop vs. marketplace: which is the best option? Read More »
No matter how good your marketing strategy is, there’s always a way to iron out a few kinks that will surely improve the results of your actions. One way to do this is to decide what focus to give to each of these aspects – online and offline. To make this decision, and define the …
For a winning strategy, online or offline branding? Read More »
It´s an evolving concept that promises to reshape the way people interact with the Internet. What was once a simple reading network with a limited number of content producers is now a powerful tool for creating, storing and sharing data. Since 1991, when it was made official, the web has worked as a kind of …
Web 3.0 – The beginning of the new era in the worldwide network Read More »