EU–Mercosul: “An Urgent Agreement for Both Sides of the Atlantic”
The EU-Mercosur agreement discussed by Guilherme Athia, specialist in Institutional Affairs, with the communications agency Media em Movimento.
Blog
B2B PR Agency Networks: the best approach for international campaigns
Mike Maynard, MD of Napier in the UK and Deputy Chairman of Eurocom Worldwide, explores why partnering with a B2B PR agency network like Eurocom Worldwide is the best approach to deliver an international communications campaign. What are the alternatives to a network? When launching an international campaign, clients normally choose between three different approaches. They can engage with a …
B2B PR Agency Networks: the best approach for international campaigns Read More »
Portugal and the British Markets
Despite being a relatively small island, the United Kingdom continues to have significant economic weight: it is ranked as the sixth largest economy in the world and the second in Europe. Forbes recently ranked it as the sixth “most attractive country for startups” thanks to its skilled workforce, high employment rates, modest business taxes, and …
Communication B2B and B2C
Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …
Brazil and Portugal: cultural differences in business
Internationalizing a business means communicating to the target country and considering cultural and social differences, even in countries with the same language. Take the case of Brazil and Portugal, where not only mentality separates the two countries. Although both countries speak Portuguese, there are significant differences in vocabulary, grammar and pronunciation. Certain words can have …
Brazil and Portugal: cultural differences in business Read More »
Export to the Portuguese diaspora
The Portuguese diaspora is present in several countries around the world, so it’s only natural that should be target export markets for Portuguese companies. Some of the main countries where there are significant communities of Portuguese or Portuguese descendants include Brazil, the United States of America, France, Canada and even Venezuela, not forgetting the African …
Seven forms of digital international promotion
With the advance of technology and the increase in global connectivity, seven new types of digital international promotion action have emerged. Find out which ones. These are just a few of the new types of digital promotion actions. The ongoing evolution of technology will continue to influence and mould companies’ digital marketing strategies in the …
Top Trends for B2B Communications in 2024
The season for crystal ball gazing is here, and the outlook for 2024 has arrived: The Vice President of Eurocom Worldwide, and director of the Napier agency in the UK, consulted his colleagues in the global network of agencies, including the Portuguese agency Media em Movimento, to find out what the biggest challenges and, conversely, …
The wave of audio marketing
All the companies are constantly looking for new ways to reinvent themselves, and audio has become one of the most widely used media since the pandemic. One of the most effective trends that has emerged in recent years and is gaining more and more ground is audio marketing. This strategy uses sound elements, such as …
Online shop vs. marketplace: which is the best option?
With the covid-19 pandemic, the growth of e-commerce has established itself as a trend, shops are looking to secure their space online and brands cannot remain indifferent. However, one of the questions when a brand is starting out in e-commerce is whether to invest in an online shop or operate via marketplace. Choosing between an …
Online shop vs. marketplace: which is the best option? Read More »