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How to choose the best internal communication’s channels for your organization?

Internal communication’s effectiveness, which is now understood for bringing benefits to both employees and the company itself, depends on the choice of communication channels. The definition of an internal communication strategy predicts the choice of the channels that will be used by an organization. Therefore, each organization should consider having a mix of communication channels. …

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comunicação no orçamento budget for 2021

Five reasons to include communication in your company’s budget for 2021

It is not new that communication is seen as the poor relative of companies when making annual budgets. Especially in times of trouble and uncertainty, like the one we live in today, whenever a company needs to make cuts, marketing – and communication in particular – appears as the logical scapegoat ready to slaughter. Therefore, …

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Facebook Business Suite

Discover how Facebook Business Suite can benefit your business

What if you could put together all your company’s social media on one platform? It´s not new that organizations, in their majority, are governed by the well-known proverb “time is money” and nothing better than collecting savings to invest in continuous business evolution. Mark Zuckerberg, founder of one of the oldest social media in the …

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Consumer: the main piece of the puzzle

Knowing your consumer well and his behavior is a determining factor in the communication strategy of any company. The constant technological evolution, followed by an increasingly competitive market, makes it essential to know what can influence consumer behavior and, depending on these factors, anticipate their attitudes and habits. Knowing how the consumer thinks, acts, and …

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