Going to a job interview can be almost as terrifying as being interviewed by a journalist. That is why the tips we leave here are valid not only for job interviews but also for interviews with the media. Shall we begin? 1. Research It is almost so obvious that it seems strange to start here, …
You just created a business and want to spread the word about it, but you don’t know how? It’s undeniable the importance that communication can have to make the news known to the world. However, how can you do it? In this article, we explain some of the steps to be taken, to develop a …
The Business Model Canvas is a strategic management tool that allows the development of business models, being, in practice, a visual map that contains nine blocks to be filled. The Business Model Canvas can generally be divided into two major sections: the one on the right, which has more subjective and emotional elements, and the …
To say that communication is important in any organizational context is almost reductive when we talk about how essential it can be in the existence of companies and organizations. Therefore, it’s important to understand how your brand or business is perceived in the market and also be aware that the way you communicate can impact, …
Sensory marketing is a strategic tool adopted by brands and companies. This article aims to explain why this tool is important and essential to the reputation of these entities. When talking about sensory marketing, we are referring to experiences, memories and emotions, we talk about a kind of marketing intended at the way we want …
Have you ever heard the word pitch but never knew what it meant for sure? This article will certainly help you to understand better what this concept is all about, often associated with entrepreneurship. What is a pitch? Let us start at the beginning. A pitch is a concept that is often heard to be …
Summer is here and people’s mindset instinctively begins to relax and think about everything else but work. For some businesses, as is the case in the tourism and restaurants sectors, it is easy to keep social media active during the summer and this is the best time to do so, as everyone wants to know …
How to keep social media active during the summer? Read More »
Writing opinion articles for publication in the press can be an excellent strategy to position yourself and your organization as an expert in your field of action. These opinion pieces, or editorial collaborations, are texts in which, as the name implies, you can express your opinion on a certain topic, helping you to gain a …
Opinion articles and the importance of positioning Read More »
For many, an internship is mandatory, for others, it is simply an option, nevertheless, the experience is very enriching since we put in practice our academic skills in real cases. However, despite what some people think, this experience is not only relevant for the trainee. This article aims to underline the importance of the internship, …
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Communicating effectively with the media is not easy, in a world where everyone wants to be known, but only those who do it right can succeed. But what does this mean? It means that the media receives hundreds of press releases every day and does an important job of selecting the material that really matters …