Clipping, one of the foundations of the press officer profession, is one of several ways to measure and evaluate communication and can have a strategic role in your compny. How? We explain. Clipping is about the selection, collection and analysis of the published news about a company and/or its area of activity in the various …
Knowledge Management (KM) is the process of creating, selecting, sharing, and effectively using and managing the knowledge within an organization. It is an internal communication tool, and it is used for selectively applying knowledge from previous experiences to current and future decision-making activities with the purpose of improving the organization’s effectiveness. Sharing knowledge is an interesting …
Identifying and managing the relationship with stakeholders will be a key factor in the success of any organization. But what are stakeholders, after all, and what is their importance? Meaning “interested parties”, stakeholders are crucial for any organization and its success. But what are they, anyway? When we talk about stakeholders, we are referring to …
Stakeholders: the key parts for the success of an organization Read More »
A simple interview has the power to make or break a company and you must be prepared for any type of contact with journalists, as they are the ones who pass the message on to the public sphere. There are also different interview formats and it is not advisable to neglect any of them. They …
Throughout the years, we’ve been watching the constant growth of the digital world. In Portugal, this trend is not an exception. Therefore, how is Portugal’s digital overview? The companies We Are Social and Hootsuite develop, every year, numerous reports about world’s and countries’ digital overviews, including Portugal’s, where are shown some data and some trends …
Can you still remember what the world was like without technology? It seems like an eternity, but the Internet only appeared in the mid-80s and, even then, it had not taken over society, it was something unknown. This started to change between the end of the 20th century and the beginning of the 2000s, and …
How to communicate technology in the technology era? Read More »
Social media are not the future, they are the present, and the businesses that use these tools in their favor sell more. This is why these tools are essential in your brand’s strategy. With the right investment and the right action, you can increase your sales, reinforce visibility and be closer to your client. Why …
Communication’s importance has been more and more recognized throughout the years. Organizations see in communication a way to grow and to create and maintain relationships with its stakeholders as clients, employees, partners, among others. However, to communicate is not enough. It is necessary to measure and evaluate communication and the used strategy. Why measure and …
Measure and evaluate communication: everything you need to know Read More »
If the world we live in was getting more digitalized, with this pandemic it’s undeniable that this digitalisation was accelerated. As so, it’s natural that multiple tendencies arise, some of them boosted by the current context. The development of technologies allied to the change of consumer’s experience as well as the change of their relation …
Communication is crucial for the development of your organization. Just like in a car, an organization does not only depend on communication to run, but on a series of parts that makes it function. Therefore, communication is the key when it comes to matters of employees’ motivation, or the company’s reputation. Organizational communication is made …
How to plan the communication of your organization in 2021 Read More »