Video, should you do it or not? Getting straight to the point: yes, definitely. And it doesn’t matter if you are a freelancer, have a small shop or own a large multinational. And let me tell you why: in short, people love video. There are two big stages in every business: attraction and conversion. You …
Today, more than ever, the concept of online community should be seen as an integral part of any communication strategy. Brands seek to create and maintain a stable and lasting relationship with their customers, and, in a structured way, flesh out their own communication. What is the role of the community manager? The community manager …
Discover the work we develop with the company Beltrão Coelho. Beltrão Coelho decided to create an Instagram account and Media em Movimento helped it give it an initial boost. How did we do it? We held a competition, on Instagram, in which we raffled off a night at Yotel Porto. We then promote this hobby …
Talking to a journalist can cause many emotions when we are not ready for it. Suddenly, your company launches an innovative product, and a great journalist asks you for an interview. As the head of your business, you don’t want to get it wrong, or you will damage your company’s reputation. Media training is a …
Inventa sought out Media em Movimento with the objective of positioning itself as the top of mind of organizations with regard to intellectual property. How did we do it? Through a press advisory strategy, we publicized the company’s initiatives, such as studies, as well as some of its partners, in order to create credibility. In addition, in …
Clients are, for all companies, one of the most important stakeholders, as their success depends on them. However, the truth is that before becoming clients, the journey is long and has several stages in which many potential clients stay. Which are these steps? And what can we do to get our audience converted? Let’s find …
Destilaria Levira decided to innovate and relaunch the Albergaria currant with anti-drip capsules. Communicating innovation in an almost century-old brand was a challenge with a period of two months. How did we do it? The currant Albergaria has been part of the imagination of Portuguese families for decades, so the target audience was the final consumer and also the trade of beverages. The strategy …
The reputation of companies goes hand in hand with the reputation of their CEO, with the latter gaining more importance each day. Thus, it has become relevant to understand: how can we manage a CEO’s reputation effectively? Find out with us. The reputation of companies goes hand in hand with the reputation of their CEO, …
The CEO’s reputation: how to manage it effectively? Read More »
Discover the work we did in 2021 with APODEMO – Portuguese Association of Market Research Companies. In November, we were challenged by APODEMO to communicate the change in member statutes at national level and to publicize the National Meeting of Associates online. How did we do it? We sent a press release on the amendment of …
It is increasingly important for companies to have a website. Well, we explain below all the reasons that will make you create your company’s website or improve the one you already have. The mirror of your business Websites are one of the most important working tools of every company: they are where services, products, contacts, …