With the advance of technology and the increase in global connectivity, seven new types of digital international promotion action have emerged. Find out which ones. These are just a few of the new types of digital promotion actions. The ongoing evolution of technology will continue to influence and mould companies’ digital marketing strategies in the …
The season for crystal ball gazing is here, and the outlook for 2024 has arrived: The Vice President of Eurocom Worldwide, and director of the Napier agency in the UK, consulted his colleagues in the global network of agencies, including the Portuguese agency Media em Movimento, to find out what the biggest challenges and, conversely, …
All the companies are constantly looking for new ways to reinvent themselves, and audio has become one of the most widely used media since the pandemic. One of the most effective trends that has emerged in recent years and is gaining more and more ground is audio marketing. This strategy uses sound elements, such as …
With the covid-19 pandemic, the growth of e-commerce has established itself as a trend, shops are looking to secure their space online and brands cannot remain indifferent. However, one of the questions when a brand is starting out in e-commerce is whether to invest in an online shop or operate via marketplace. Choosing between an …
Online shop vs. marketplace: which is the best option? Read More »
No matter how good your marketing strategy is, there’s always a way to iron out a few kinks that will surely improve the results of your actions. One way to do this is to decide what focus to give to each of these aspects – online and offline. To make this decision, and define the …
For a winning strategy, online or offline branding? Read More »
It´s an evolving concept that promises to reshape the way people interact with the Internet. What was once a simple reading network with a limited number of content producers is now a powerful tool for creating, storing and sharing data. Since 1991, when it was made official, the web has worked as a kind of …
Web 3.0 – The beginning of the new era in the worldwide network Read More »
If you have social networks, it is certain that you have already come across a publication of a digital influencer sharing a product or service and maybe even bought it, this is precisely where comes in, the influencing role of this new 21st century profession. The truth is that, nowadays, the trend is for people …
Digital Influencers: the new profession of the 21st century Read More »
Man has always been driven by narratives, just think of the stories told in cave paintings and how human communication is established in the attribution of meanings to words. Today, the practice of storytelling is adopted for several purposes and the strategic communication of brands and companies emerges as one of them. Storytelling has thus …
Communication is a broad world. Therefore, we know that when comes the time to decide in which area we should invest it becomes difficult to choose. From media consultancy to digital marketing, without leaving aside paid digital campaigns, events organization, reputation management, or the relationship with influencers, the ideal is to strive for an integrated …
How to catapult a business? Communication is the key Read More »
Landing page is a form of communication widely used in digital marketing and has been assuming great prominence in most digital strategies. It’s not worth having a good organic positioning or well optimized ads if the user ends up being directed to a poorly structured landing page. The truth is that this landing page can …
Landing page: what is it and how to create a relevant and effective page? Read More »