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Portugal: the digital overview

Throughout the years, we’ve been watching the constant growth of the digital world. In Portugal, this trend is not an exception. Therefore, how is Portugal’s digital overview? The companies We Are Social and Hootsuite develop, every year, numerous reports about world’s and countries’ digital overviews, including Portugal’s, where are shown some data and some trends …

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measure and evaluate

Measure and evaluate communication: everything you need to know

Communication’s importance has been more and more recognized throughout the years. Organizations see in communication a way to grow and to create and maintain relationships with its stakeholders as clients, employees, partners, among others. However, to communicate is not enough. It is necessary to measure and evaluate communication and the used strategy. Why measure and …

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Tendencies for 2021

Digital tendencies for 2021

If the world we live in was getting more digitalized, with this pandemic it’s undeniable that this digitalisation was accelerated. As so, it’s natural that multiple tendencies arise, some of them boosted by the current context. The development of technologies allied to the change of consumer’s experience as well as the change of their relation …

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planear a comunicação

How to plan the communication of your organization in 2021

Communication is crucial for the development of your organization. Just like in a car, an organization does not only depend on communication to run, but on a series of parts that makes it function. Therefore, communication is the key when it comes to matters of employees’ motivation, or the company’s reputation. Organizational communication is made …

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How to choose the best internal communication’s channels for your organization?

Internal communication’s effectiveness, which is now understood for bringing benefits to both employees and the company itself, depends on the choice of communication channels. The definition of an internal communication strategy predicts the choice of the channels that will be used by an organization. Therefore, each organization should consider having a mix of communication channels. …

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comunicação no orçamento budget for 2021

Five reasons to include communication in your company’s budget for 2021

It is not new that communication is seen as the poor relative of companies when making annual budgets. Especially in times of trouble and uncertainty, like the one we live in today, whenever a company needs to make cuts, marketing – and communication in particular – appears as the logical scapegoat ready to slaughter. Therefore, …

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