It has become increasingly common for companies to invest in digital marketing campaigns to rethink their business model. But what is digital marketing and how can you use it to make your company go further? Digital marketing is the set of techniques that companies, brands, and individuals use to achieve goals related to the sale …
A podcast is a form of communication that gained relevance over the years, with millions of listeners around the world. Thus, companies also have an opportunity in this format to boost their businesses. There is only one question: how can you do it? Podcasts, which are audio programs that can be listened to at any …
Tourism, considered one of the largest sectors of international trade by the World Tourism Organization, has grown over the past few years. Even with the impact of the pandemic caused by Covid-19, the desire to travel has not disappeared. However, if there was an increase in tourists, on the one hand, the offer also grew …
Are you taking into consideration the possibility of collaborating with an influencer on your next strategy, but you do not know where to start? Get to know the four types of influencers and which one is the best for your communication strategy. Social media changed how brands communicate its products and services. Part of this …
Influencers as a part of the communication strategy Read More »
Today is the beginning of summer and the tendency is to want to relax. However, do not forget social media never stop and a hot topic for your brand can arise at any time. Are you ready to react? We can help. Without knowing at what time something that affects your brand might appear, do …
Clipping, one of the foundations of the press officer profession, is one of several ways to measure and evaluate communication and can have a strategic role in your compny. How? We explain. Clipping is about the selection, collection and analysis of the published news about a company and/or its area of activity in the various …
Knowledge Management (KM) is the process of creating, selecting, sharing, and effectively using and managing the knowledge within an organization. It is an internal communication tool, and it is used for selectively applying knowledge from previous experiences to current and future decision-making activities with the purpose of improving the organization’s effectiveness. Sharing knowledge is an interesting …
Identifying and managing the relationship with stakeholders will be a key factor in the success of any organization. But what are stakeholders, after all, and what is their importance? Meaning “interested parties”, stakeholders are crucial for any organization and its success. But what are they, anyway? When we talk about stakeholders, we are referring to …
Stakeholders: the key parts for the success of an organization Read More »
A simple interview has the power to make or break a company and you must be prepared for any type of contact with journalists, as they are the ones who pass the message on to the public sphere. There are also different interview formats and it is not advisable to neglect any of them. They …
Throughout the years, we’ve been watching the constant growth of the digital world. In Portugal, this trend is not an exception. Therefore, how is Portugal’s digital overview? The companies We Are Social and Hootsuite develop, every year, numerous reports about world’s and countries’ digital overviews, including Portugal’s, where are shown some data and some trends …