All the companies are constantly looking for new ways to reinvent themselves, and audio has become one of the most widely used media since the pandemic. One of the most effective trends that has emerged in recent years and is gaining more and more ground is audio marketing. This strategy uses sound elements, such as …
The music industry and intellectual property are naturally connected areas, either because of the nature of the creations or because of the conflicts arising from them. In addition to copyright protection and exploitation licenses, these two areas are also intertwined in disputes or overlapping rights. Learn more about the opinion of Mariana Hazt Lencina, lawyer …
With the covid-19 pandemic, the growth of e-commerce has established itself as a trend, shops are looking to secure their space online and brands cannot remain indifferent. However, one of the questions when a brand is starting out in e-commerce is whether to invest in an online shop or operate via marketplace. Choosing between an …
Online shop vs. marketplace: which is the best option? Read More »
In the middle of the 21st century, with the technological expansion and the emergence of social networks, a great change has taken place and the way in which we relate on a daily basis has changed. Just one click and we are connected to the world, so it is no longer possible to escape this …
Impact of social networks on socialization: is it good or bad? Read More »
No matter how good your marketing strategy is, there’s always a way to iron out a few kinks that will surely improve the results of your actions. One way to do this is to decide what focus to give to each of these aspects – online and offline. To make this decision, and define the …
For a winning strategy, online or offline branding? Read More »
The Orquestra Filarmónica Portuguesa chose Lisbon to debut a musical program that will tour the center and north of the country, visit Faro (in a shorter version) and finally show itself in Berlin: a risky program, with two masterpieces of the orchestral repertoire (the cello concerto by Antonín Dvorák and the Metamorphoses for 23 bowed …
Thousands of people took to the streets of several Portuguese cities this Saturday afternoon to protest against the lack of access to housing. The president of the Portuguese Association of Condominium Management and Administration Companies, Vítor Amaral, analyzed the measures presented by the Government for the Local Accommodation regime. Review APEGAC’s presence on CNN Portugal.
It´s an evolving concept that promises to reshape the way people interact with the Internet. What was once a simple reading network with a limited number of content producers is now a powerful tool for creating, storing and sharing data. Since 1991, when it was made official, the web has worked as a kind of …
Web 3.0 – The beginning of the new era in the worldwide network Read More »
The Center of Digital Inclusion (CDI) is a non-governmental organization for social, digital and innovation inclusion with presence in several countries, and which is completing 10 years of activity in Portugal. Apps for Good is perhaps one of its best-known projects, but as João Baracho, CDI’s executive director, points out in an interview with Link …
“We are all aware that we are not preparing our students well enough” – João Baracho Read More »
Last Tuesday, February 28th, a collaboration protocol was signed between the Portuguese Olympic Committee (COP) and the British School of Lisbon (BSL) for the development of activities of the Olympic Education Programme. “Here is a story that is very inspiring for young people, in the sense of liking sport and practicing sport. I hope that …
COP signs collaboration protocol with British School of Lisbon for Olympic Education Read More »