The expression is not new, but only recently it has started to gain the attention of brands and companies. The bottom line is this: if you want your business to reach your audience, you will need to create relevant content for your audience to perceive you as an expert. That’s how content marketing is born. …
I speak, therefore I exist: what is content marketing? Read More »
Media em Movimento explains how partners network influences your reputation.
Before starting this new text, I have a simple question: do you know what it is to have a digital presence or how to have one? If the dear reader replied, “Yes, I’m on all social media”, I have to tell you that, unfortunately, your knowledge of the digital world needs an upgrade, but don’t …
Digital presence: do you know what it is and how is yours? Read More »
When a crisis appears, it does not warn. Media em Movimento helps you to identify the various stages of a crisis. If you can fill in each item, you will be making your crisis communication plan. When a crisis appears, it goes through several stages or phases: pre, during and post. Read carefully and think …
A “crisis” is usually perceived by signs that can prevent a greater impact on your business. Here we list some with their respective categories that can help you quickly identify. An incident or an accident, a rumour, a complaint, a delay in the payment of wages, a dismissal, a threat of a strike, a news …
Crisis is a feared word because it directly affects a company’s reputation. One of Media em Movimento’s specialties is crisis management, so we help to demystify this word in its business lexicon. An incident or an accident, a rumor, a complaint, a delay in the payment of wages, a dismissal, a threat of a strike, …
Information with rigor, transparency, and consistency. These are the three words that define press office… or is it media consultancy? To many people, they are the same. But they are not. We will explain to you the difference. Press office is one of the tools developed in organizational communication, with the intention to promote products, …
Press office or media consultancy? What is the difference? Read More »
Merchandising is intrinsically connected to marketing and the need to sell in the best possible way. After talking about what graphic production is and what it is for, we are now dedicated to merchandising and how a good strategy can impact your business. What is merchandising? Phillip Kotler, considered one of the fathers of marketing …
We all want our businesses and brands to be successful. Success can have several aspects, but ultimately, the way we interact with our customers and potential customers will determine the perception of the business in the market. Part of this perception is closely connected to graphic production. But, after all, what is graphic production? What …
Graphic production: why is it important for my business Read More »
Hello, dear reader, how have you been? I hope you are okay. If you are reading this text, it means you enjoyed the previous article and you now would like to know more about SEO. In case you have some doubts, you can reread the text we published before. In this new article we will …