Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …
Internationalizing a business means communicating to the target country and considering cultural and social differences, even in countries with the same language. Take the case of Brazil and Portugal, where not only mentality separates the two countries. Although both countries speak Portuguese, there are significant differences in vocabulary, grammar and pronunciation. Certain words can have …
Brazil and Portugal: cultural differences in business Read More »
The Portuguese diaspora is present in several countries around the world, so it’s only natural that should be target export markets for Portuguese companies. Some of the main countries where there are significant communities of Portuguese or Portuguese descendants include Brazil, the United States of America, France, Canada and even Venezuela, not forgetting the African …
Our international marketing agency, specialized in B2B, is now part of the global network of agencies LatamPR and strengthens the scope of our operations worldwide. The invitation came from the Latin American network because it recognized our agency’s experience in the areas of tourism and aviation, thus expanding its network to Europe. “We’re delighted to …
With the advance of technology and the increase in global connectivity, seven new types of digital international promotion action have emerged. Find out which ones. These are just a few of the new types of digital promotion actions. The ongoing evolution of technology will continue to influence and mould companies’ digital marketing strategies in the …
Media em Movimento moderated a panel on 6 March 2024 dedicated to ‘Sustainability (on) Purpose’ at the 12th Marketing Bootcamp of the CCIP – Portuguese Chamber of Commerce and Industry. Media em Movimento agency once again moderated a panel at the CCIP Marketing Bootcamp, this time dedicated to the theme of Sustainability (on) purpose, with …
Media em Movimento in the 12th edition Marketing Bootcamp CCIP Read More »
The season for crystal ball gazing is here, and the outlook for 2024 has arrived: The Vice President of Eurocom Worldwide, and director of the Napier agency in the UK, consulted his colleagues in the global network of agencies, including the Portuguese agency Media em Movimento, to find out what the biggest challenges and, conversely, …
We have once again taken part in the Marketing Trends ebook published by the Portuguese Chamber of Commerce and Industry (CCIP). Find out more about the theme our agency is highlighting. International Communication will once again be in the spotlight as a trend in 2024. This is because companies in the export and internationalization phase …
Media em Movimento has completed the first edition of Católica Lisbon’s executive programme, in partnership with CCIP, the CEO Future Ready Academy. The agency thus strengthens its specialization in international marketing and business expansion. The diplomas of the first edition of the programme dedicated to export and internationalization were handed out, giving access to the …
From export to internationalization: Future Ready CEO Academy Read More »
Media em Movimento in Portugal was selected Agency of the Year 2023