Having a presence on social media is mandatory for any company. Nevertheless, it is necessary to know how to feed them with… content. It is not easy for a company to create its social media and choose content that can bring about a relationship and interaction with its followers. But do you know your followers’ profiles? What …
The visual identity of your brand speaks for itself. Do you want to know how? The success of companies depends a lot on the coherence of ideas and concepts practiced by the organization and correctly transmitted. The visual identity and coherence of the image involve factors such as the formation of the concept by the …
The visual identity of your brand speaks for itself Read More »
What is the point of being a reference in your area if it does not increase that influence in your favor? Try to evaluate your image management and see how it directly affects your business and company. Your corporate image management can be the competitive advantage that distinguishes you from the others and benefits your company. …
Did you know that almost 95% of Portuguese companies are small or micro, i.e., they bill less than two million euros per year? It is possible to make your SME news. SMEs (Small and Medium Enterprises) are the foundation of the economy. Its recognition comes from the investment in business initiatives that aim not only …
During spring and summer, the days are longer, and it is propitious to organize corporate outdoor events. At the end of the afternoon, the sunset, a cool drink, good music, and a nice ambiance. In fact, corporate events are a unique opportunity to strengthen relationships and create new business opportunities. Bring employees, suppliers, partners, and …
Communication is still undervalued by some companies, so managers often do not even remember to have a budget for communication. However, the evolution of the market, the fierce competition, and the evolution of communication to mass digital platforms make it more and more important to think carefully about what is communicated, which channels should be used to reach …
As a communication tool, media relations is one of the most used tools to ensure the good reputation of companies and brands, guaranteeing public visibility. Media relations seeks essentially to manage the relationship between the company and the press, ensuring that the information disclosed is reliable for journalists to do their work. However, to become …
The main functions of journalists are the selection, processing, and dissemination of information to several platforms of the press. It is up to the journalist to be professional when treating the information, acting according to the code of ethics, and being clear in the information he/ she transmits. The relationship that the company creates with a …
Through editorial collaborations, we give you the opportunity to share your knowledge on the media. This partnership has the focus on editorial collaborations’ content production. These collaborations should have an educational character. must be about a certain topic and must be of interest to the media’s public and must always have an educational character. Writing …
Editorial collaborations – position yourself as a specialist Read More »
Advertorial is intended to advertise a certain event, product, or concept, with the characteristics of an informative note, while being, however, paid content. This type of communication in advertorial allows you yo the identification of the target public, the selection of information and the writing of content according to the advertising space and the objectives …