It is not new that communication is seen as the poor relative of companies when making annual budgets. Especially in times of trouble and uncertainty, like the one we live in today, whenever a company needs to make cuts, marketing – and communication in particular – appears as the logical scapegoat ready to slaughter. Therefore, …
Five reasons to include communication in your company’s budget for 2021 Read More »
What if you could put together all your company’s social media on one platform? It´s not new that organizations, in their majority, are governed by the well-known proverb “time is money” and nothing better than collecting savings to invest in continuous business evolution. Mark Zuckerberg, founder of one of the oldest social media in the …
Discover how Facebook Business Suite can benefit your business Read More »
Knowing your consumer well and his behavior is a determining factor in the communication strategy of any company. The constant technological evolution, followed by an increasingly competitive market, makes it essential to know what can influence consumer behavior and, depending on these factors, anticipate their attitudes and habits. Knowing how the consumer thinks, acts, and …
What motivates you to buy or get involved with a brand? There are several types of purchases, and there are several ways that a consumer can get involved during the process of purchasing a certain product. The degree of involvement can be decisive and to understand this we will talk about the FCB model and …
The importance of consumer engagement with brands Read More »
Internal communication, which is responsible for the communication among employees in an organization, when carried out in a positive and effective way, can bring many benefits, not only for the employees who belong to the organization, but also to the organization itself. Find out which ones. More than a way of sharing information related to …
Going to a job interview can be almost as terrifying as being interviewed by a journalist. That is why the tips we leave here are valid not only for job interviews but also for interviews with the media. Shall we begin? 1. Research It is almost so obvious that it seems strange to start here, …
You just created a business and want to spread the word about it, but you don’t know how? It’s undeniable the importance that communication can have to make the news known to the world. However, how can you do it? In this article, we explain some of the steps to be taken, to develop a …
The Business Model Canvas is a strategic management tool that allows the development of business models, being, in practice, a visual map that contains nine blocks to be filled. The Business Model Canvas can generally be divided into two major sections: the one on the right, which has more subjective and emotional elements, and the …
To say that communication is important in any organizational context is almost reductive when we talk about how essential it can be in the existence of companies and organizations. Therefore, it’s important to understand how your brand or business is perceived in the market and also be aware that the way you communicate can impact, …
Sensory marketing is a strategic tool adopted by brands and companies. This article aims to explain why this tool is important and essential to the reputation of these entities. When talking about sensory marketing, we are referring to experiences, memories and emotions, we talk about a kind of marketing intended at the way we want …