What if you could put together all your company’s social media on one platform? It´s not new that organizations, in their majority, are governed by the well-known proverb “time is money” and nothing better than collecting savings to invest in continuous business evolution.
Mark Zuckerberg, founder of one of the oldest social media in the world – Facebook – launched, last September, another card kept up his sleeve: Facebook Business Suite. This tool promises to save you time and help the management of all pages and social media profiles.
Small and medium-sized companies are the focus of this new tool, that wishes to have a positive impact on the post-pandemic economic recovery. However, Facebook admits that the goal will be, in the long term, to provide this tool for companies of all sizes (rumors point to the year 2021).
But what is Facebook Business Suite all about?
The new functionality presented by Facebook allows you to manage Facebook, Instagram, Messenger, and soon WhatsApp pages and profiles, combining the access to different social media in a single space! Through this application, you will be able to access your company notifications, messages, comments, and many other updates, this will allow better organization and prioritization of your online activity in a more quick and easy way throughout the day.
This application enables you to not only be aware of the latest updates on your corporate social media but also to schedule posts on Facebook and Instagram at the same time. This way, you will have direct access to the insights of your posts, getting to understand where the attention of your users is concentrated, which publication has the greatest reach, and/or what is the engagement of your users. If it is in your company’s interest to drive engagement and interaction with your audience, Facebook Business Suite also allows you to create and manage ads. By optimizing your efforts on each platform, you will see better results and all the benefits that the online world can bring to your business.
And if a “house with two doors is bad to keep”, a window of opportunity now opens in social media management. A “home” and a single “door” (Facebook Business Suite) that keeps your company’s digital world.
What is the purpose of Facebook Business Suite?
The Covid-19 pandemic has changed not only consumers, but it has also made it necessary for many organizations to change their strategies and now seek to explore their path in the digital world. Facebook believes that this type of tool helps SMEs with a successful digital transition.
The Business Suite now contributes to the various business offers provided by Facebook, joining Facebook Pages Manager, Facebook Ads Manager, and Facebook Analytics, optimizing yours and the company’s time so that you can focus on other aspects of the business.
This tool is available via desktop and/or mobile devices (for Android and iOS, which in this case replaces the Facebook Page Manager app), all you have to do is link your Facebook and Instagram business accounts if you haven’t already done it.
Do you want to know how we can help you turn your social media more appealing? Contact us, and we will be happy to assist.
See you soon!
Andrea Monteiro, Digital Marketeer at Media em Movimento