The importance of internal communication

comunicação interna

Internal communication, which is responsible for the communication among employees in an organization, when carried out in a positive and effective way, can bring many benefits, not only for the employees who belong to the organization, but also to the organization itself. Find out which ones.

More than a way of sharing information related to work, internal communication can involve and motivate employees. As if it was a path, that should involve all employees, internal communication must also rely on the commitment of top management, so it can be successful.

Even though it initially appeared as an informal process, it can be managed in a formal, strategical and intentional way. It is in this sense that an internal communication plan can be created by organizations, which results in both the clear transmission of messages and the integration of employees in an organization, always considering the company’s philosophy.

To be effective, it is necessary to establish the mission, objectives and goals that must be achieved, as well as the employees’ profile. Assuming a bidirectional strategy, based on dialogue, in which both employees and their superiors can have an active voice, internal communication relies on a constant e collaborative interaction between all those who belong to the organization.

The benefits of internal communication

Internal communication can have several benefits, when correctly planned and executed.

1 – Alignment of the team

Through internal communication, it is possible to transmit the company’s mission and values, as well as its strategy. The alignment of employees with the company’s identity allows the creation of a shared organizational culture.

2 – More agile formal processes

Internal communication allows all employees, regardless their department, to be familiar with the company’s procedures. Thus, there will be a greater agility, even in the decision-making process, which is easier. As a result, there is a greater efficiency and the team’s productivity can increase.

3 – Employees more involved

One of the challenges of people management is the involvement of employees with the company, and their motivation. A good internal flow of communication allows employees to get to know the company and its business, but, more than that, it allows employees to be involved. This way, combined with the appreciation they can feel, employees can turn into defenders and ambassadors of the company itself.

4 –Better working environment

A clear and objective communication with employees results in a greater transparency. Avoiding rumours that arise in the corridors and lead to internal conflicts, internal communication allows a more positive organizational environment, enhancing the teams’ motivation and with an impact on the success and growth of the company.

Ineffective internal communication can…

When internal communication isn’t implemented formally or is implemented ineffectively, it can have impacts on the company’s productivity and competitiveness.

1 – Communication noise

Rumours and false information arise more easily among employees, resulting in the ‘contamination’ of the environment.

2 – Loss of credibility

If companies only communicate formally after it is known through informal communication between employees, or through external means to the company, the credibility of organizations and leaders gets  compromised.

3 – Break in productivity

The absence of internal communication or its ineffectiveness can often result in employees who don’t understand their work and who, above all, work unmotivated, resulting in breaks in their productivity, and, consequently, in declines in the company’s productivity.

Internal communication makes sense in all organizations, regardless of their size and the sector in which they operate. It allows employees to be informed, involved, and motivated, having a positive impact on the company’s productivity. Basically, it is what allows employees to be informed, involved, and motivated, having a positive impact on the company’s productivity. In short, it is what allows, in an organization, everyone to move in the same direction, together.

Sofia Neves, press officer na Media em Movimento