Have you heard about Google Ads? Google’s advertising platform (formerly called Google AdWords) allows you to advertise your business online, at the right time, to those who are looking for you. On the other hand, you will only pay when people click on your ad. But what goals can a Google campaign answer to? What …
The task of managing crises on social media is daily and constant. Not every mean comment is a crisis, so you need to always be on the lookout for what people say about you. Preparing and taking precautions for possible crisis situations is the first and most essential step in overcoming it. A social media …
Ana Cristina Rosa decided that she wanted to help everyone who wanted to start in the world of entrepreneurship. This is how he published the book “Empreender sem desculpas”, which he wanted to publicize with the support of Media em Movimento. How did we do it? We started by inviting some media and authors who …
In the past, brands communicated in an intrusive and not very personalized way. Today, new strategies and technologies allow brands to have a closer dialogue with the customer. The dynamics of brand disclosure have changed and brands are now associated with relevant information that they pass on to the consumer. It is in this context …
Does your brand have relevant content? Learn about the importance of branded content Read More »
After being founded in 2019, the British School of Lisbon, which was born with the aim of offering the same standards of education as the best private schools in the UK, has planned to open its second campus in Lisbon, following an agreement with the Football Club “Os Belenenses”. To do so, he contacted Media …
Color is also language, and just like all languages have grammar, syntax, morphology, etc., colors also have their own systems. Colors take on different meanings when interacting with each other, just like words. Also, most people see in color, create connection and associate certain colors to memories and cultural or individual experiences. Therefore, it is …
The language of colors in assertive communication Read More »
Lugar das Fadas was born to make children’s dreams possible. For this, they sought out Media em Movimento with the aim of launching the project at an event with a presentation to the press. How did we do it? For the big event, in addition to managing all the logistics, we invited several influencers and …
Corporate events are the ideal opportunity to bring together all those who have common interests and, at the same time, position a business or a company. Whether they are for employees, customers, or partners, when well organized, they allow you to achieve your goals. But, as with everything else, its communication is also a key …
Video, should you do it or not? Getting straight to the point: yes, definitely. And it doesn’t matter if you are a freelancer, have a small shop or own a large multinational. And let me tell you why: in short, people love video. There are two big stages in every business: attraction and conversion. You …
Today, more than ever, the concept of online community should be seen as an integral part of any communication strategy. Brands seek to create and maintain a stable and lasting relationship with their customers, and, in a structured way, flesh out their own communication. What is the role of the community manager? The community manager …