Ana Cristina Rosa decided that she wanted to help everyone who wanted to start in the world of entrepreneurship. This is how he published the book “Empreender sem desculpas”, which he wanted to publicize with the support of Media em Movimento.
How did we do it? We started by inviting some media and authors who could relate to the topic to be present at the book presentation event, followed by sending information about this same launch. Some books were sent directly to some media, so that they could explore their content. Finally, we suggested several interviews with print, radio and television media so that Ana Cristina Rosa could talk more about the book.
What are the results? The book launch event was a success, several news items were published in generalist and specialized media and some moments of television and radio dissemination were also achieved.