If you have social networks, it is certain that you have already come across a publication of a digital influencer sharing a product or service and maybe even bought it, this is precisely where comes in, the influencing role of this new 21st century profession. The truth is that, nowadays, the trend is for people …
Digital Influencers: the new profession of the 21st century Read More »
Man has always been driven by narratives, just think of the stories told in cave paintings and how human communication is established in the attribution of meanings to words. Today, the practice of storytelling is adopted for several purposes and the strategic communication of brands and companies emerges as one of them. Storytelling has thus …
Communication is a broad world. Therefore, we know that when comes the time to decide in which area we should invest it becomes difficult to choose. From media consultancy to digital marketing, without leaving aside paid digital campaigns, events organization, reputation management, or the relationship with influencers, the ideal is to strive for an integrated …
How to catapult a business? Communication is the key Read More »
Landing page is a form of communication widely used in digital marketing and has been assuming great prominence in most digital strategies. It’s not worth having a good organic positioning or well optimized ads if the user ends up being directed to a poorly structured landing page. The truth is that this landing page can …
Landing page: what is it and how to create a relevant and effective page? Read More »
Have you heard about Google Ads? Google’s advertising platform (formerly called Google AdWords) allows you to advertise your business online, at the right time, to those who are looking for you. On the other hand, you will only pay when people click on your ad. But what goals can a Google campaign answer to? What …
The task of managing crises on social media is daily and constant. Not every mean comment is a crisis, so you need to always be on the lookout for what people say about you. Preparing and taking precautions for possible crisis situations is the first and most essential step in overcoming it. A social media …
Ana Cristina Rosa decided that she wanted to help everyone who wanted to start in the world of entrepreneurship. This is how he published the book “Empreender sem desculpas”, which he wanted to publicize with the support of Media em Movimento. How did we do it? We started by inviting some media and authors who …
In the past, brands communicated in an intrusive and not very personalized way. Today, new strategies and technologies allow brands to have a closer dialogue with the customer. The dynamics of brand disclosure have changed and brands are now associated with relevant information that they pass on to the consumer. It is in this context …
Does your brand have relevant content? Learn about the importance of branded content Read More »
After being founded in 2019, the British School of Lisbon, which was born with the aim of offering the same standards of education as the best private schools in the UK, has planned to open its second campus in Lisbon, following an agreement with the Football Club “Os Belenenses”. To do so, he contacted Media …
Color is also language, and just like all languages have grammar, syntax, morphology, etc., colors also have their own systems. Colors take on different meanings when interacting with each other, just like words. Also, most people see in color, create connection and associate certain colors to memories and cultural or individual experiences. Therefore, it is …
The language of colors in assertive communication Read More »