Before starting this new text, I have a simple question: do you know what it is to have a digital presence or how to have one? If the dear reader replied, “Yes, I’m on all social media”, I have to tell you that, unfortunately, your knowledge of the digital world needs an upgrade, but don’t …
Digital presence: do you know what it is and how is yours? Read More »
EAD, a pioneer and market leader in document management solutions company in Portugal, ended the year of 2019 with 393 tons of recycled archive. According to the data released by the company, 212,501 kg of documents were destroyed using the secure document recycling service and 180,035 kg of paper and cardboard from customers were recycled, …
Following public health concerns related to the Covid-19 virus, Beltrão Coelho, a historic Portuguese company specialized in managed print services, in partnership with Xerox, provided a short guide to help companies clean printing equipment. At a time when remote work and remote assistance take over most companies, Beltrão Coelho, Xerox’s main partner in Portugal, launches, …
Information with rigor, transparency, and consistency. These are the three words that define press office… or is it media consultancy? To many people, they are the same. But they are not. We will explain to you the difference. Press office is one of the tools developed in organizational communication, with the intention to promote products, …
Press office or media consultancy? What is the difference? Read More »
Merchandising is intrinsically connected to marketing and the need to sell in the best possible way. After talking about what graphic production is and what it is for, we are now dedicated to merchandising and how a good strategy can impact your business. What is merchandising? Phillip Kotler, considered one of the fathers of marketing …
Erlendur Svavarsson is the new Chief Executive Officer (CEO) of Cabo Verde Airlines (CVA), replacing Jens Bjarnason, who has served as CEO since March 1st, 2019. Erlendur Svavarsson has been appointed CEO by the majority shareholder Loftleidir Cabo Verde, which holds 51% of CVA. SVP Sales and Marketing at Loftleidir Icelandic since 2010, Erlendur Svavarsson …
Erlendur Svavarsson appointed CEO of Cabo Verde Airlines Read More »
We all want our businesses and brands to be successful. Success can have several aspects, but ultimately, the way we interact with our customers and potential customers will determine the perception of the business in the market. Part of this perception is closely connected to graphic production. But, after all, what is graphic production? What …
Graphic production: why is it important for my business Read More »
Hello, dear reader, how have you been? I hope you are okay. If you are reading this text, it means you enjoyed the previous article and you now would like to know more about SEO. In case you have some doubts, you can reread the text we published before. In this new article we will …
AFID Diferença Foundation has prepared, for 2020, a tribute calendar for the Olympic and Paralympic Games, which happen this year in Japan. AFID created a calendar with the theme “Olympic and Paralympic spirit”, in which 12 of the modalities that will be represented in Tokyo during the Games are represented. Based on the Olympic spirit …
AFID launches tribute calendar for the Paralympic Games Read More »
Many brands are now searching for Influencers, so that they will promote their products. Get to know the study from 2017 that can help you identifying your potential Influencers. Influencers are trends’ prescribers, and they position themselves in segments that might be interest for some companies. Influencers can be public figures, as actors, musicians or …
Influencer’s importance for your company’s Image Read More »