Summer is here and people’s mindset instinctively begins to relax and think about everything else but work. For some businesses, as is the case in the tourism and restaurants sectors, it is easy to keep social media active during the summer and this is the best time to do so, as everyone wants to know …
How to keep social media active during the summer? Read More »
GRENKE, a company specialized in renting of technological equipment, has reduced carbon dioxide (CO2) emissions to the atmosphere by 17.6 tons in Portugal in just five years, as a result of the paradigm shift in the implementation of digital contracts, totaling more than 9500 since 2015. In all, from 2015 to March 2020, GRENKE …
GRENKE reduces CO2 emissions with more than 9500 signed digital contracts Read More »
Hello, dear reader, how have you been? This time, we bring you a different subject from the usual.. We are not talking about social media or about how to make digital promotions. We are going to talk about branding! Let’s find out some curiosities. What is branding? First of all, keep in mind that branding …
What is branding? And what about its importance? Read More »
The AFID Diferença Foundation celebrated its 15 years of existence yesterday. To mark the day, launched a thank you video that includes employees, customers and partners, highlighting the main mission defined in its constitution on June 23 of 2005. The foundation was established by AFID – National Association of Families for the Integration of Persons …
Hello, here we are again to talk about the biggest social media platform of all so far: Facebook. We’ve already talked a little about its history, some data from the platform, paid campaigns, and the ad manager. This time, let’s talk about segmentation and budget. I hope you are prepared. To summarize what we talked …
Writing opinion articles for publication in the press can be an excellent strategy to position yourself and your organization as an expert in your field of action. These opinion pieces, or editorial collaborations, are texts in which, as the name implies, you can express your opinion on a certain topic, helping you to gain a …
Opinion articles and the importance of positioning Read More »
Hello, dear reader. As a promise is a debt, here we are for the second article about Facebook and how paid campaigns on this social media work. We know that the sequel is never better than the first film, but I assure you that our article is beyond this rule. So, let’s go to the …
Communicating effectively with the media is not easy, in a world where everyone wants to be known, but only those who do it right can succeed. But what does this mean? It means that the media receives hundreds of press releases every day and does an important job of selecting the material that really matters …
Talking to the press can be terrifying for some people. However, if you are a businessman or top manager of a company, it may happen that, within your duties, you are called to give interviews. While in written interviews we are able to respond formally and without major lapses, when we speak directly to a …
Six hints to overcome the fear of talking to journalists Read More »
Hello, dear reader, here we are for another article about social media. This time, we are going to talk about social media which was born in 2006 – you still don’t know what we are talking about? This social media is known for its texts with no more than 280 characters and these texts are …