Summer is here and people’s mindset instinctively begins to relax and think about everything else but work.
For some businesses, as is the case in the tourism and restaurants sectors, it is easy to keep social media active during the summer and this is the best time to do so, as everyone wants to know the latest promotions, the shows they can attend or what to visit while on vacation – even in pandemic times.
However, for other types of businesses that are more institutional and target a b2b audience, it can be more challenging to continue to get the attention of the target audience.
However, this does not mean that you should neglect your social media during this period, on the contrary, you should opt for lighter content, but still relevant to your target audience and that can bring interest to your business.
Here are some tips on how you can manage your business’ social media during the holiday period.
1. Create lighter content
The first tip has already been spoken above and is one of the most important. People’s focus at this time is less on business and more on leisure, so try to get a more relaxed and subliminal message about your business. It will be easier for your followers to keep an interest in what you are promoting, instead of maintaining the same serious tone that characterizes you in the rest of the year. This does not mean that you must change the personality of your brand or the values you stand up for.
2. Different content for different social media
A topic that has already been much debated, but it is still important to mention, valid not only for the time of holidays but for the whole year. Nobody wants to see on Instagram what they see on Facebook, or on Linkedin. Adapt the speech and type of posts to each social media, as the people who follow you on each different platform are different and have different purposes in doing so.
3. Evergreen content and don’t forget about content curation
If you don’t know what evergreen content is, it’s time to change that. Evergreen content is timeless content that you can and should have prepared for times like this and that will remain relevant for a long time. For example, if you have a flower shop as a business, you can share content on how to take care of an orchid. This type of content is completely current and never loses interest to people who follow your page.
On the other hand, it is very important not to set aside content curation. What does this mean? Each day, there is more and more information available in different media and some of that information may be relevant to your activity and, consequently, to your target audience. Thus, the content curation process involves the selection and replication of the best content from another source in your communication channels, in this specific case, on social media. This will help you earn points with your followers, as they will realize that you are an expert and that the content that you share is relevant and has quality.
These are, therefore, two strategies of content marketing that you should not overlook.
4. Plan and schedule
After defining all the contents, it is necessary to plan its dissemination and the respective scheduling, whenever possible, so that you do not have to worry too much during the holidays. There are several platforms that allow scheduling on different social media. Here you can find some.
5. Hire an agency
If, despite all these tips, you see that it is humanly impossible to keep your social media up to date during this period or even throughout the year, hiring a social media management agency may be the answer you need to solve your problem in the long term. The agencies do all the research, content planning, design and scheduling of posts for you, always in close communication with the client, allowing the work to flow so that you can rest when it comes to this matter.
And now? Are you ready to leave your social media handled during the holidays? Contact us to help you with this planning and see you soon!
Rita Justo, press officer at Media em Movimento