If the world we live in was getting more digitalized, with this pandemic it’s undeniable that this digitalisation was accelerated. As so, it’s natural that multiple tendencies arise, some of them boosted by the current context. The development of technologies allied to the change of consumer’s experience as well as the change of their relation …
Internal communication’s effectiveness, which is now understood for bringing benefits to both employees and the company itself, depends on the choice of communication channels. The definition of an internal communication strategy predicts the choice of the channels that will be used by an organization. Therefore, each organization should consider having a mix of communication channels. …
How to choose the best internal communication’s channels for your organization? Read More »
Dr. Shoes launches a crowdfunding campaign to finance investments in digital media and to launch a new collection and home delivery solution. The solution appears to allow business continuity in times of pandemic. Dr. Shoes, an 100% Portuguese startup specialized in luxury shoe shine services, calls for small amounts to be donated and contributed through …
Dr. Shoes launches crowdfunding campaign to expand its business Read More »
It is not new that communication is seen as the poor relative of companies when making annual budgets. Especially in times of trouble and uncertainty, like the one we live in today, whenever a company needs to make cuts, marketing – and communication in particular – appears as the logical scapegoat ready to slaughter. Therefore, …
Five reasons to include communication in your company’s budget for 2021 Read More »
What motivates you to buy or get involved with a brand? There are several types of purchases, and there are several ways that a consumer can get involved during the process of purchasing a certain product. The degree of involvement can be decisive and to understand this we will talk about the FCB model and …
The importance of consumer engagement with brands Read More »
Internal communication, which is responsible for the communication among employees in an organization, when carried out in a positive and effective way, can bring many benefits, not only for the employees who belong to the organization, but also to the organization itself. Find out which ones. More than a way of sharing information related to …
Going to a job interview can be almost as terrifying as being interviewed by a journalist. That is why the tips we leave here are valid not only for job interviews but also for interviews with the media. Shall we begin? 1. Research It is almost so obvious that it seems strange to start here, …
You just created a business and want to spread the word about it, but you don’t know how? It’s undeniable the importance that communication can have to make the news known to the world. However, how can you do it? In this article, we explain some of the steps to be taken, to develop a …
The Business Model Canvas is a strategic management tool that allows the development of business models, being, in practice, a visual map that contains nine blocks to be filled. The Business Model Canvas can generally be divided into two major sections: the one on the right, which has more subjective and emotional elements, and the …
In order to monitor the evolution of patent protection requests in Portugal, Inventa International, a consultant specialized in intellectual property, launched the Barometer Patentes Made in Portugal 2020 that presents statistics and indicators since the 2000s. The barometer reveals the origin of patent requests, the increasing internationalization and the most innovative technological sectors in Portugal. …
Inventa International launches barometer Patentes Made in Portugal 2020 Read More »