Organizing an event at your company seems easy, but there are logic and procedures that you should not skip. Find out what you must do to make your event memorable. “We organize our parties” is one of the most heard expressions by those who organize events, but later details are escaping that make all the …
We like to show the world what we do, so the best way to do it is by sharing the creative portfolio of our creative and design department on our website. Simple pieces make all the difference in the corporate image of a company, project, or event. From creativity to design, graphic production, and assembly, …
Having a presence on social media is mandatory for any company. Nevertheless, it is necessary to know how to feed them with… content. It is not easy for a company to create its social media and choose content that can bring about a relationship and interaction with its followers. But do you know your followers’ profiles? What …
The visual identity of your brand speaks for itself. Do you want to know how? The success of companies depends a lot on the coherence of ideas and concepts practiced by the organization and correctly transmitted. The visual identity and coherence of the image involve factors such as the formation of the concept by the …
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What is the point of being a reference in your area if it does not increase that influence in your favor? Try to evaluate your image management and see how it directly affects your business and company. Your corporate image management can be the competitive advantage that distinguishes you from the others and benefits your company. …
Did you know that almost 95% of Portuguese companies are small or micro, i.e., they bill less than two million euros per year? It is possible to make your SME news. SMEs (Small and Medium Enterprises) are the foundation of the economy. Its recognition comes from the investment in business initiatives that aim not only …
During spring and summer, the days are longer, and it is propitious to organize corporate outdoor events. At the end of the afternoon, the sunset, a cool drink, good music, and a nice ambiance. In fact, corporate events are a unique opportunity to strengthen relationships and create new business opportunities. Bring employees, suppliers, partners, and …
Communication is still undervalued by some companies, so managers often do not even remember to have a budget for communication. However, the evolution of the market, the fierce competition, and the evolution of communication to mass digital platforms make it more and more important to think carefully about what is communicated, which channels should be used to reach …
As a communication tool, media relations is one of the most used tools to ensure the good reputation of companies and brands, guaranteeing public visibility. Media relations seeks essentially to manage the relationship between the company and the press, ensuring that the information disclosed is reliable for journalists to do their work. However, to become …
The main functions of journalists are the selection, processing, and dissemination of information to several platforms of the press. It is up to the journalist to be professional when treating the information, acting according to the code of ethics, and being clear in the information he/ she transmits. The relationship that the company creates with a …