Sensory marketing is a strategic tool adopted by brands and companies. This article aims to explain why this tool is important and essential to the reputation of these entities. When talking about sensory marketing, we are referring to experiences, memories and emotions, we talk about a kind of marketing intended at the way we want …
Have you ever heard the word pitch but never knew what it meant for sure? This article will certainly help you to understand better what this concept is all about, often associated with entrepreneurship. What is a pitch? Let us start at the beginning. A pitch is a concept that is often heard to be …
Summer is here and people’s mindset instinctively begins to relax and think about everything else but work. For some businesses, as is the case in the tourism and restaurants sectors, it is easy to keep social media active during the summer and this is the best time to do so, as everyone wants to know …
How to keep social media active during the summer? Read More »
In a world so competitive like the one of communication, it is essential that we focus, sooner than later, on enriching our curriculum. Internships emerge as one of the many options to do so. For many, an internship is mandatory, for others, it is simply an option, nevertheless, the experience is very enriching since we …
The importance of internships in the business context Read More »
Hello, dear reader, how have you been? This time, we bring you a different subject from the usual.. We are not talking about social media or about how to make digital promotions. We are going to talk about branding! Let’s find out some curiosities. What is branding? First of all, keep in mind that branding …
What is branding? And what about its importance? Read More »
Hello, here we are again to talk about the biggest social media platform of all so far: Facebook. We’ve already talked a little about its history, some data from the platform, paid campaigns, and the ad manager. This time, let’s talk about segmentation and budget. I hope you are prepared. To summarize what we talked …
Writing opinion articles for publication in the press can be an excellent strategy to position yourself and your organization as an expert in your field of action. These opinion pieces, or editorial collaborations, are texts in which, as the name implies, you can express your opinion on a certain topic, helping you to gain a …
Opinion articles and the importance of positioning Read More »
Hello, dear reader. As a promise is a debt, here we are for the second article about Facebook and how paid campaigns on this social media work. We know that the sequel is never better than the first film, but I assure you that our article is beyond this rule. So, let’s go to the …
Communicating effectively with the media is not easy, in a world where everyone wants to be known, but only those who do it right can succeed. But what does this mean? It means that the media receives hundreds of press releases every day and does an important job of selecting the material that really matters …
Talking to the press can be terrifying for some people. However, if you are a businessman or top manager of a company, it may happen that, within your duties, you are called to give interviews. While in written interviews we are able to respond formally and without major lapses, when we speak directly to a …
Six hints to overcome the fear of talking to journalists Read More »