Communication is still undervalued by some companies, so managers often do not even remember to have a budget for communication. However, the evolution of the market, the fierce competition, and the evolution of communication to mass digital platforms make it more and more important to think carefully about what is communicated, which channels should be used to reach …
As a communication tool, media relations is one of the most used tools to ensure the good reputation of companies and brands, guaranteeing public visibility. Media relations seeks essentially to manage the relationship between the company and the press, ensuring that the information disclosed is reliable for journalists to do their work. However, to become …
The main functions of journalists are the selection, processing, and dissemination of information to several platforms of the press. It is up to the journalist to be professional when treating the information, acting according to the code of ethics, and being clear in the information he/ she transmits. The relationship that the company creates with a …
Through editorial collaborations, we give you the opportunity to share your knowledge on the media. This partnership has the focus on editorial collaborations’ content production. These collaborations should have an educational character. must be about a certain topic and must be of interest to the media’s public and must always have an educational character. Writing …
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Advertorial is intended to advertise a certain event, product, or concept, with the characteristics of an informative note, while being, however, paid content. This type of communication in advertorial allows you yo the identification of the target public, the selection of information and the writing of content according to the advertising space and the objectives …
How can you know how much is the return of the investment in communication made by your company? Through clipping, it is possible to select news from journals, magazines, radio, and television, as from other digital media, and put them all together. This service is secured by specialized providers, using keywords, sentences, or combinations that …