How can you know how much is the return of the investment in communication made by your company? Through clipping, it is possible to select news from journals, magazines, radio, and television, as from other digital media, and put them all together.
This service is secured by specialized providers, using keywords, sentences, or combinations that bring alerts to the company through email.
Before hiring a clipping service, define the project you wish to monitor, and also the subject, the amplitude and the media you tend to analyze.
Clipping calculates the value of news in euros, as also the audience news reach, so without this service it is not possible to value the investment you made.
This is one of Media em Movimento’s services through which you can also evaluate our work.