With the advance of technology and the increase in global connectivity, seven new types of digital international promotion action have emerged. Find out which ones.
- Influencer Marketing: Using digital influencers to promote products or services on platforms such as Instagram, YouTube, TikTok and blogs. Influencers have a loyal audience and can increase brand visibility in an authentic way.
- Interactive Content Marketing: Creating interactive digital content, such as quizzes, questionnaires, polls, 360-degree videos and augmented reality experiences, to engage the public and increase interaction with the brand.
- Instant Messaging Marketing: Using instant messaging applications such as WhatsApp, Facebook Messenger and WeChat to interact with customers in real time, provide customer support, send updates and promote products or services.
- Virtual Reality (VR) and Augmented Reality (AR): Creating immersive experiences in VR and AR to allow consumers to try out products or services virtually before buying, such as trying on clothes, furniture or experiencing tourist destinations.
- Live Streaming and Webinars: Broadcasting live events, presentations or product demonstrations to an online audience on platforms such as YouTube, Facebook, Instagram and Twitch. Webinars are also used to provide training, education or product information.
- Social Media Influencing Marketing: In addition to individual influencers, companies can harness the power of social networks to create engaged communities around their brands, promote user-generated content and encourage follower participation.
- Voice Search Marketing: With the increased adoption of voice assistants such as Alexa, Siri and Google Assistant, companies are optimising their digital content for voice searches, including developing skills for voice assistants and optimising content for direct responses.
These are just a few of the new types of digital promotion actions. The ongoing evolution of technology will continue to influence and mould companies’ digital marketing strategies in the future. The choice of the most appropriate strategies will depend on the company’s specific objectives, its sector of activity, the resources available and the characteristics of the target markets.
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