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media em movimento

MM is part of ’71 voices for internationalization’

By / News

Media em Movimento is proud to announce its participation in the book “71 Voices for Internationalization”, a publication coordinated by ISCTE Executive Education. This work brings together experts from different areas to reflect on the challenges and opportunities of exporting and internationalizing businesses. We contributed with an article dedicated to International Communication, where we share …

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A Media em Movimento é uma agencia portuguesa especializada em comunicação internacional e faz parte da rede global de agências Eurocom Worldwide

B2B PR Agency Networks: the best approach for international campaigns

By / Blog

Mike Maynard, MD of Napier in the UK and Deputy Chairman of Eurocom Worldwide, explores why partnering with a B2B PR agency network like Eurocom Worldwide is the best approach to deliver an international communications campaign. What are the alternatives to a network? When launching an international campaign, clients normally choose between three different approaches. They can engage with a …

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B2B

Communication B2B and B2C

By / Blog

Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …

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