In May 2025, Lisbon hosted the Spanish initiative ‘Dialogos para el Desarrollo’, for the first time outside of Spain. The debate forum brought together personalities to discuss current affairs, such as Paulo Portas and Miguel Monjardino. Media em Movimento moderated the panel. Lisbon hosted the first ‘Dialogues for Development’ meeting outside of Spain. The event …
Mike Maynard, MD of Napier in the UK and Deputy Chairman of Eurocom Worldwide, explores why partnering with a B2B PR agency network like Eurocom Worldwide is the best approach to deliver an international communications campaign. What are the alternatives to a network? When launching an international campaign, clients normally choose between three different approaches. They can engage with a …
B2B PR Agency Networks: the best approach for international campaigns Read More »
Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …
The Portuguese diaspora is present in several countries around the world, so it’s only natural that should be target export markets for Portuguese companies. Some of the main countries where there are significant communities of Portuguese or Portuguese descendants include Brazil, the United States of America, France, Canada and even Venezuela, not forgetting the African …
We have once again taken part in the Marketing Trends ebook published by the Portuguese Chamber of Commerce and Industry (CCIP). Find out more about the theme our agency is highlighting. International Communication will once again be in the spotlight as a trend in 2024. This is because companies in the export and internationalization phase …