Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …
Our international marketing agency, specialized in B2B, is now part of the global network of agencies LatamPR and strengthens the scope of our operations worldwide. The invitation came from the Latin American network because it recognized our agency’s experience in the areas of tourism and aviation, thus expanding its network to Europe. “We’re delighted to …
Media em Movimento moderated a panel on 6 March 2024 dedicated to ‘Sustainability (on) Purpose’ at the 12th Marketing Bootcamp of the CCIP – Portuguese Chamber of Commerce and Industry. Media em Movimento agency once again moderated a panel at the CCIP Marketing Bootcamp, this time dedicated to the theme of Sustainability (on) purpose, with …
Media em Movimento in the 12th edition Marketing Bootcamp CCIP Read More »
Media em Movimento has completed the first edition of Católica Lisbon’s executive programme, in partnership with CCIP, the CEO Future Ready Academy. The agency thus strengthens its specialization in international marketing and business expansion. The diplomas of the first edition of the programme dedicated to export and internationalization were handed out, giving access to the …
From export to internationalization: Future Ready CEO Academy Read More »