From export to internationalization: Future Ready CEO Academy

Media em Movimento has completed the first edition of Católica Lisbon’s executive programme, in partnership with CCIP, the CEO Future Ready Academy. The agency thus strengthens its specialization in international marketing and business expansion.

The diplomas of the first edition of the programme dedicated to export and internationalization were handed out, giving access to the CEO Future Ready Academy, created by the Portuguese Catholic University through the Católica International Business Platform (Católica-IBP), and the Portuguese Chamber of Commerce and Industry (CCIP). A total of 24 executives completed this business development programme aimed at accelerating the sustainable internationalization of Portuguese companies.

This is a programme for C-Level managers of companies with high potential for international growth, and its main aim is to provide an integrated vision of the context in which companies operate, and how to progress from export to internationalization with sustainability.

Taught at Católica-Lisbon Executivos, the programme included executives from seventeen Portuguese companies and two business associations, the vast majority of which were medium and large-sized companies representing five industrial sectors.

For Mafalda Marques, Founder of the agency, “The CEO academy aims to help companies expand internationally by strengthening their management skills. These objectives are in line with the mission of Media em Movimento, an international marketing agency specialised in business communication for foreign markets. We are a business marketing HUB for the world as we are part of two international networks, Eurocom Worldwide and LatamPR “.

The Católica International Business Platform (Católica-IBP) is a collaborative co-creation and Active Learning initiative created in 2021 with the purpose of accelerating the growth and sustainable internationalization of Portuguese companies. Católica-IBP aims to catalyse the entrepreneurial ecosystem from within: encouraging leaders to experiment with new solutions, share knowledge and collaborate; encouraging new generations to embrace international projects in Portuguese companies and supporting companies to value these generations as agents of transformation and growth.

Católica-IBP brings together leading business, institutional and academic leaders who are willing to participate in building impact initiatives in favour of the growth of companies and the Portuguese economy.

The stories and businesses of the companies graduating from the 1st edition can be followed on the PME Magazine news website.