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Media em Movimento

A Media em Movimento é uma agencia portuguesa especializada em comunicação internacional e faz parte da rede global de agências Eurocom Worldwide

B2B PR Agency Networks: the best approach for international campaigns

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Mike Maynard, MD of Napier in the UK and Deputy Chairman of Eurocom Worldwide, explores why partnering with a B2B PR agency network like Eurocom Worldwide is the best approach to deliver an international communications campaign. What are the alternatives to a network? When launching an international campaign, clients normally choose between three different approaches. They can engage with a …

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B2B

Communication B2B and B2C

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Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …

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Brazil and Portugal: cultural differences in business

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Internationalizing a business means communicating to the target country and considering cultural and social differences, even in countries with the same language. Take the case of Brazil and Portugal, where not only mentality separates the two countries. Although both countries speak Portuguese, there are significant differences in vocabulary, grammar and pronunciation. Certain words can have …

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Media em Movimento in the 12th edition Marketing Bootcamp CCIP

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Media em Movimento moderated a panel on 6 March 2024 dedicated to ‘Sustainability (on) Purpose’ at the 12th Marketing Bootcamp of the CCIP – Portuguese Chamber of Commerce and Industry. Media em Movimento agency once again moderated a panel at the CCIP Marketing Bootcamp, this time dedicated to the theme of Sustainability (on) purpose, with …

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From export to internationalization: Future Ready CEO Academy

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Media em Movimento has completed the first edition of Católica Lisbon’s executive programme, in partnership with CCIP, the CEO Future Ready Academy. The agency thus strengthens its specialization in international marketing and business expansion. The diplomas of the first edition of the programme dedicated to export and internationalization were handed out, giving access to the …

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