Sumol, the Portuguese beverage brand celebrated “saudade” (as nostalgia) and the culture of the Portuguese language as the official sponsor of the IPMA Awards 2025, presented by Daniela Ruah and Ricardo Farias. Sumol claims to be, in the United States of America, the Portuguese drink brand that embodies the heart and soul of Portugal. As …
SUMOL activated ‘saudade’ at the IPMA Awards 2025 Read More »
The Paraíba region returned to BTL – Tourism Lisbon Fair, with a focus on the property and construction sectors. Media em Movimento organized an official meeting between the government and the airline Cabo Verde Airlines. During the presentation event in Portugal, at the World Trade Centre Lisbon, the government of Paraíba in Brazil came on …
Paraíba region presents itselve in Lisbon and at BTL 2025 Read More »
WorkWell, a Portuguese company specialized in organizational well-being for 16 years, presented a new business area dedicated to intra-company training. The initiative was attended by 45 human resources managers from Portugal. The academy is focused on developing well-being skills in organizations, from leadership to training employees in self-care tools. Stress management and the promotion of …
Workwell launches training academy for companies Read More »
Mike Maynard, MD of Napier in the UK and Deputy Chairman of Eurocom Worldwide, explores why partnering with a B2B PR agency network like Eurocom Worldwide is the best approach to deliver an international communications campaign. What are the alternatives to a network? When launching an international campaign, clients normally choose between three different approaches. They can engage with a …
B2B PR Agency Networks: the best approach for international campaigns Read More »
Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …
Internationalizing a business means communicating to the target country and considering cultural and social differences, even in countries with the same language. Take the case of Brazil and Portugal, where not only mentality separates the two countries. Although both countries speak Portuguese, there are significant differences in vocabulary, grammar and pronunciation. Certain words can have …
Brazil and Portugal: cultural differences in business Read More »
The Portuguese diaspora is present in several countries around the world, so it’s only natural that should be target export markets for Portuguese companies. Some of the main countries where there are significant communities of Portuguese or Portuguese descendants include Brazil, the United States of America, France, Canada and even Venezuela, not forgetting the African …
Our international marketing agency, specialized in B2B, is now part of the global network of agencies LatamPR and strengthens the scope of our operations worldwide. The invitation came from the Latin American network because it recognized our agency’s experience in the areas of tourism and aviation, thus expanding its network to Europe. “We’re delighted to …
With the advance of technology and the increase in global connectivity, seven new types of digital international promotion action have emerged. Find out which ones. These are just a few of the new types of digital promotion actions. The ongoing evolution of technology will continue to influence and mould companies’ digital marketing strategies in the …
Media em Movimento moderated a panel on 6 March 2024 dedicated to ‘Sustainability (on) Purpose’ at the 12th Marketing Bootcamp of the CCIP – Portuguese Chamber of Commerce and Industry. Media em Movimento agency once again moderated a panel at the CCIP Marketing Bootcamp, this time dedicated to the theme of Sustainability (on) purpose, with …
Media em Movimento in the 12th edition Marketing Bootcamp CCIP Read More »