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Media em Movimento

MM is part of ’71 voices for internationalization’

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Media em Movimento is proud to announce its participation in the book “71 Voices for Internationalization”, a publication coordinated by ISCTE Executive Education. This work brings together experts from different areas to reflect on the challenges and opportunities of exporting and internationalizing businesses. We contributed with an article dedicated to International Communication, where we share …

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Paraíba region presents itselve in Lisbon and at BTL 2025

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The Paraíba region returned to BTL – Tourism Lisbon Fair, with a focus on the property and construction sectors. Media em Movimento organized an official meeting between the government and the airline Cabo Verde Airlines. During the presentation event in Portugal, at the World Trade Centre Lisbon, the government of Paraíba in Brazil came on …

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Workwell CEO presents the academy

Workwell launches training academy for companies

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WorkWell, a Portuguese company specialized in organizational well-being for 16 years, presented a new business area dedicated to intra-company training. The initiative was attended by 45 human resources managers from Portugal. The academy is focused on developing well-being skills in organizations, from leadership to training employees in self-care tools. Stress management and the promotion of …

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A Media em Movimento é uma agencia portuguesa especializada em comunicação internacional e faz parte da rede global de agências Eurocom Worldwide

B2B PR Agency Networks: the best approach for international campaigns

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Mike Maynard, MD of Napier in the UK and Deputy Chairman of Eurocom Worldwide, explores why partnering with a B2B PR agency network like Eurocom Worldwide is the best approach to deliver an international communications campaign. What are the alternatives to a network? When launching an international campaign, clients normally choose between three different approaches. They can engage with a …

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B2B

Communication B2B and B2C

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Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …

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Brazil and Portugal: cultural differences in business

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Internationalizing a business means communicating to the target country and considering cultural and social differences, even in countries with the same language. Take the case of Brazil and Portugal, where not only mentality separates the two countries. Although both countries speak Portuguese, there are significant differences in vocabulary, grammar and pronunciation. Certain words can have …

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