Business Internationalization training course
Business Internationalization Training by WTC Lisbon and Media em Movimento
Lisbon
World Trade Center Lisbon
Media em Movimento, the portuguese PR agency, becomes founding member of World Trade Center Lisbon Business Club
MM is part of ’71 voices for internationalization’
Media em Movimento is proud to announce its participation in the book “71 Voices for Internationalization”, a publication coordinated by ISCTE Executive Education. This work brings together experts from different areas to reflect on the challenges and opportunities of exporting and internationalizing businesses. We contributed with an article dedicated to International Communication, where we share …
MM is part of ’71 voices for internationalization’ Read More »
Lisbon book fair: networking and internationalization in ‘The Club’
Media em Movimento was invited to participate in the launch of a book that teaches how to create business clubs. Find out why. Media em Movimento was present at the launch of the book “The Club”, an essential book for those who want to learn how to create successful business clubs. The event took place …
Lisbon book fair: networking and internationalization in ‘The Club’ Read More »
Communication B2B and B2C
Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …