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Lisbon

MM is part of ’71 voices for internationalization’

By / News

Media em Movimento is proud to announce its participation in the book “71 Voices for Internationalization”, a publication coordinated by ISCTE Executive Education. This work brings together experts from different areas to reflect on the challenges and opportunities of exporting and internationalizing businesses. We contributed with an article dedicated to International Communication, where we share …

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B2B

Communication B2B and B2C

By / Blog

Communicating for companies (B2B) is very different from communicating to the end consumer (B2C). While B2C communication is more emotional and focused on immediate benefits, B2B communication is more rational, technical, and focused on business results and long-term relationships. Generating audience engagement in new media is, therefore, more challenging. Hence, it is important to place …

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