What is the point of being a reference in your area if it does not increase that influence in your favor? Try to evaluate your image management and see how it directly affects your business and company. Your corporate image management can be the competitive advantage that distinguishes you from the others and benefits your company. …
Did you know that almost 95% of Portuguese companies are small or micro, i.e., they bill less than two million euros per year? It is possible to make your SME news. SMEs (Small and Medium Enterprises) are the foundation of the economy. Its recognition comes from the investment in business initiatives that aim not only …
During spring and summer, the days are longer, and it is propitious to organize corporate outdoor events. At the end of the afternoon, the sunset, a cool drink, good music, and a nice ambiance. In fact, corporate events are a unique opportunity to strengthen relationships and create new business opportunities. Bring employees, suppliers, partners, and …
Communication is still undervalued by some companies, so managers often do not even remember to have a budget for communication. However, the evolution of the market, the fierce competition, and the evolution of communication to mass digital platforms make it more and more important to think carefully about what is communicated, which channels should be used to reach …
As a communication tool, media relations is one of the most used tools to ensure the good reputation of companies and brands, guaranteeing public visibility. Media relations seeks essentially to manage the relationship between the company and the press, ensuring that the information disclosed is reliable for journalists to do their work. However, to become …
The main functions of journalists are the selection, processing, and dissemination of information to several platforms of the press. It is up to the journalist to be professional when treating the information, acting according to the code of ethics, and being clear in the information he/ she transmits. The relationship that the company creates with a …