“There is no doubt about the influence that brands have on consumer decisions, as a reference for quality, accessibility or a sense of belonging to a particular social group. Due to the great influence of these signs, the construction of a brand is done by the search for a strong impact of recognition by the target audience. In more specific cases, certain signs reach recognition before they are even seen as a brand.”
Find out more about the opinion of Mariana Hazt Lencina, lawyer and legal consultant at Inventa, in the Marketeer article.