Lugar das Fadas was born to make children’s dreams possible. For this, they sought out Media em Movimento with the aim of launching the project at an event with a presentation to the press.
How did we do it? For the big event, in addition to managing all the logistics, we invited several influencers and their children or grandchildren, so they could experience the concept in first hand. In addition, we invited the press to follow all the moments and, after the event, we promoted the project to the media that were not present.
What were the results? The launch event was a success! In addition to the more than 60 people who came to see the project, the launch was covered by two magazines and a television channel. After the event, as a result of the media coverage, 20 news items were published about Lugar das Fadas.