Video, should you do it or not? Getting straight to the point: yes, definitely. And it doesn’t matter if you are a freelancer, have a small shop or own a large multinational. And let me tell you why: in short, people love video.
There are two big stages in every business: attraction and conversion. You need to attract a visitor and convert him/her into a customer, and videos can help significantly at both stages.
Let’s start with attraction: imagine an online visitor finds your website, there will be lots of text and images explaining what you do and how good your products and/or services are. After reading for about a minute (possibly a little longer), they get bored and leave the website, thus losing a potential customer. Let’s assume that instead of the text information there is a video of just over a minute explaining all the important points in a more concise and direct way, in order to call the attention of the viewer. Studies show that multimedia content is processed by the brain 60 thousand times faster than text, giving visitors a large amount of information in a short period of time, ideal for generating greater attraction.
A person is also 39% more likely to share content if it is consumed via video, this means that there is a chance that visitors will share your video on social media, driving others to your website. In other words, this is how you increase traffic, by creating relevant content for search engines and thus improving your website’s optimization for them.
Once attraction is achieved, 70% of marketers report that video converts better than other types of content. Why? Because, then, your potential customers can actually see what you do or sell, acquiring more detailed information that leads them to make decisions in a more reliable way. Video also allows you to make your brand stand out from the rest, enriching trust in your brand.
But let me tell you the real reason why videos can enrich your brand: as the popular saying goes, the eyes also ‘eat’ and your brand is going to be much more appealing the more visually dynamic it is.
If you have just read this article, that means you are interested in multimedia content, so, who better to help you than Media em Movimento, a communication and marketing agency with a strong team capable of taking your business to the next level. What are you waiting for? Talk to us!
By: Guilherme Mendes, motion designer at Media em Movimento
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