Inventa sought out Media em Movimento with the objective of positioning itself as the top of mind of organizations with regard to intellectual property.
How did we do it? Through a press advisory strategy, we publicized the company’s initiatives, such as studies, as well as some of its partners, in order to create credibility. In addition, in order to position the company as an expert in the area, several opportunities were created to comment on matters on the agenda and relate them to the importance of patent registration.
What are the results? Countless news in general media, economics, technology, marketing and law, several opinion articles published, interviews in the written press, online, television and radio and, above all, a top of mind positioning with the press and companies.