As a communication tool, media relations is one of the most used tools to ensure the good reputation of companies and brands, guaranteeing public visibility.
Media relations seeks essentially to manage the relationship between the company and the press, ensuring that the information disclosed is reliable for journalists to do their work.
However, to become news, the content disclosed must be of public interest, educational, and, above all, reliable.
It is part of the functions of a Marketing department to be sure that it has a team dedicated exclusively to communicate with the media, thus enhancing the company’s public image.
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