Events are a very powerful communication tool for a brand/company. However, the difference that often exists in organizations when developing an external or internal event is overwhelming. From the clear definition of objectives, the available budget, the strategy and development, the branding, the dissemination, the promotion of experiences – the events for “abroad” have a different investment from the events dedicated to the internal client. It shouldn’t be like that.
Read Patrícia Silva’s opinion article, in its entirety, in RH Magazine.