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Lisbon book fair: networking and internationalization in ‘The Club’

Media em Movimento was invited to participate in the launch of a book that teaches how to create business clubs. Find out why.

Media em Movimento was present at the launch of the book “The Club”, an essential book for those who want to learn how to create successful business clubs. The event took place on June 8th, at the Lisbon Book Fair.

Written by Luciano Menezes, Executive Director of the World Trade Center Lisbon, the book brings together decades of experience in the area of ​​business networking and business internationalization. “The Club” offers a strategic guide to founding an elite business center, promoting collaboration, innovation and international expansion.

Media em Movimento, a member of the global networks Eurocom Worldwide and LatamPR, reinforces the importance of joining an international networking network, without neglecting the impact of local networking in Portugal.

During the event, we participated in the debate panel “How to expand borders: what challenges and opportunities arise from the internationalization of brands, products and services?”. Our intervention highlighted the main mistakes made by managers when starting the process of business internationalization.

With extensive experience in media reputation management, Media em Movimento supports companies in expanding their business, both nationally and internationally, through effective communication strategies.