How can you measure the value of news and the return on the investment in communication made by your company? Through the clipping service, it is possible to select news in newspaper, magazines, radio, TV and online about your business.
This service is provided by specialized suppliers, through key words or phrases and is delivered to the company via e-mail.
Before hiring a clipping service, define the project you wish to monitor, the subject, the audience and the media outlets you want to reach.
Clipping calculates the value of the news and the audience it gets to, which means without this there is no way of valuing the return on investment made.
This is one of the services Media em Movimento provides, through which you can also monitor out media relations work.