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Assessoria de imprensa ou assessoria mediática? Qual a diferença?

Press office or media consultancy? What is the difference?

Information with rigor, transparency, and consistency. These are the three words that define press office… or is it media consultancy? To many people, they are the same. But they are not. We will explain to you the difference. Press office is one of the tools developed in organizational communication, with the intention to promote products, …

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graphic production Produção gráfica: porque é importante na criação da imagem do meu negócio

Graphic production: why is it important for my business

We all want our businesses and brands to be successful. Success can have several aspects, but ultimately, the way we interact with our customers and potential customers will determine the perception of the business in the market. Part of this perception is closely connected to graphic production. But, after all, what is graphic production? What …

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influenciadores media em movimento

Influencer’s importance for your company’s Image

Many brands are now searching for Influencers, so that they will promote their products. Get to know the study from 2017 that can help you identifying your potential Influencers.  Influencers are trends’ prescribers, and they position themselves in segments that might be interest for some companies. Influencers can be public figures, as actors, musicians or …

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team building media em movimento

Team building in internal communication

The direct impact of Team Building actions on companies’ social cohesion, collective efficiency, and group cooperation in order to reach objectives has already been proven. Team Building is a formative action that pretends to stimulate team spirit in favor of the company’s objectives. It can belong to an internal communication strategy to transmit values, concepts …

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