With the covid-19 pandemic, the growth of e-commerce has established itself as a trend, shops are looking to secure their space online and brands cannot remain indifferent. However, one of the questions when a brand is starting out in e-commerce is whether to invest in an online shop or operate via marketplace. Choosing between an …
Online shop vs. marketplace: which is the best option? Read More »
No matter how good your marketing strategy is, there’s always a way to iron out a few kinks that will surely improve the results of your actions. One way to do this is to decide what focus to give to each of these aspects – online and offline. To make this decision, and define the …
For a winning strategy, online or offline branding? Read More »
It´s an evolving concept that promises to reshape the way people interact with the Internet. What was once a simple reading network with a limited number of content producers is now a powerful tool for creating, storing and sharing data. Since 1991, when it was made official, the web has worked as a kind of …
Web 3.0 – The beginning of the new era in the worldwide network Read More »
Landing page is a form of communication widely used in digital marketing and has been assuming great prominence in most digital strategies. It’s not worth having a good organic positioning or well optimized ads if the user ends up being directed to a poorly structured landing page. The truth is that this landing page can …
Landing page: what is it and how to create a relevant and effective page? Read More »
Have you heard about Google Ads? Google’s advertising platform (formerly called Google AdWords) allows you to advertise your business online, at the right time, to those who are looking for you. On the other hand, you will only pay when people click on your ad. But what goals can a Google campaign answer to? What …
The task of managing crises on social media is daily and constant. Not every mean comment is a crisis, so you need to always be on the lookout for what people say about you. Preparing and taking precautions for possible crisis situations is the first and most essential step in overcoming it. A social media …
Ana Cristina Rosa decided that she wanted to help everyone who wanted to start in the world of entrepreneurship. This is how he published the book “Empreender sem desculpas”, which he wanted to publicize with the support of Media em Movimento. How did we do it? We started by inviting some media and authors who …
In the past, brands communicated in an intrusive and not very personalized way. Today, new strategies and technologies allow brands to have a closer dialogue with the customer. The dynamics of brand disclosure have changed and brands are now associated with relevant information that they pass on to the consumer. It is in this context …
Does your brand have relevant content? Learn about the importance of branded content Read More »
After being founded in 2019, the British School of Lisbon, which was born with the aim of offering the same standards of education as the best private schools in the UK, has planned to open its second campus in Lisbon, following an agreement with the Football Club “Os Belenenses”. To do so, he contacted Media …
Color is also language, and just like all languages have grammar, syntax, morphology, etc., colors also have their own systems. Colors take on different meanings when interacting with each other, just like words. Also, most people see in color, create connection and associate certain colors to memories and cultural or individual experiences. Therefore, it is …
The language of colors in assertive communication Read More »