The World Trade Center Lisbon challenged the agency Media em Movimento, and together they are launching the certified training program “Global Business Expansion & Internationalization” to support SMEs in their journey toward international growth.
The World Trade Center Business Club program offers practical tools and strategies that will help participants plan, structure, and implement entry into new markets effectively and sustainably. Scheduled to start on October 6 and end on November 11, the course aims to address the challenges faced by Portuguese companies looking to expand their operations into international markets.
The training, delivered by Media em Movimento, specialized in export and internationalization, and certified by DGERT, follows a practical, hands-on approach focused on real-world application, bringing together content on the various internationalization processes.
According to Mafalda Marques, founder and CEO of Media em Movimento, “this is an opportunity to share our experience in training and internationalization, inviting clients and partners to share their testimonies with practical success stories,” she states.
Luciano Menezes, Managing Partner of the World Trade Center Lisbon and Vice President of the World Trade Center Association, acknowledges that “this course encourages SMEs to prepare for internationalization with practical and useful knowledge that prevents market and planning mistakes,” he affirms.
Case studies from guest executives
Among the program’s guest speakers are executives and business leaders who will share real internationalization experiences, including Diogo Sousa-Martins (CEO of ELS), Márcia Pereira (CEO of Bandora Systems), Robinson Carlos Franco (Partner at Manauara Casual Food), Paulo Felix Jr. (Director at Grupo FCamara), Guilherme Athia (consultant at Gui Curi Athia), Eduardo Soares (Director at Helukabel Portugal), António Oliveira (Board Member at OLI – Sanitary Systems), John Guilhermo (CEO of School of Rock Portugal), Francisco Ferreira (Partner at Outeirinho), Diogo Costa (Director at Banco BIG), and Daniel Lopes (CEO of Casa DIFF).
The sessions will be held in person, and in order to receive the final certificate, participants must attend at least 80% of the program.